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Why RuneScape giant Jagex is getting into publishing (again)

Why RuneScape giant Jagex is getting into publishing (again)

2018-08-21 Since Jagex was bought by Chinese company Fukong Interactive Entertainment, the firm has been talking the big talk. For much of its 18-year lifespan, the Cambridge based game maker has known primarily for one game, long-running MMO RuneScape, which has made $1.064bn as of June 2018. The firm has tried to branch out before, without a huge degree of success. Speaking to PCGamesInsider.biz last year, VP of product management Neil McClarty said that Jagex had ambitious plans to grow beyond RuneScape and that it wanted to help smaller developers - all of which has culminated in the creation of the Jagex Partners publishing label. "Over the last year or so, people have been talking about the 'third age of Jagex' and how we are trying to transform the company into something a little bit bigger," Jeff Pabst (above right), newcomer head of third-party and partnerships - and a veteran of NCSoft, Sega, Trion Worlds and Microsoft - tells PCGamesInsider.biz. "There are a few areas

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